Here are some key point from our panel discussion on "Building Your Personal Brand":
- Defining your brand depends on where you are in your career; you need to define your goals and that changes as your career progresses
- Ask others for input on how they see you, how they would define your brand. Women are not as introspective as we should be
- You are building your brand all the time - 24/7 – whether you know it or not. So be thoughtful and intentional about it an shape it the way you want it
- When changing your brand – reinventing your self – look at how others have done this; get feedback from people you are interacting with. If you don’t feel you can change the perceptions of you then you may need to change organizations
- Pay attention to you; make time for yourself, put it on your calendar
- Your brand needs to reflect who you are – it must be consistent with your character, what you are known for
- Your on-line identity is a critical component on your brand; check to see what is on the internet about you; look at people you respect to see how they have built and maintained their on-line presence
- What is your “PR” voice? You must be comfortable with self-promotion, acknowledging your accomplishments and contributions.
- Be self-aware: every interaction at work is an interview for your next job!
- Look for role models in your company, whose brand you respect. Is there a fit with your brand, your boss’s expectations and the culture of the company?
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